the Trafford Centre, Manchester

The Trafford Centre enhances its visitor experience with new mobile infrastructure from WIG

WIG was our first choice when it came to launching superfast 4G technology at The Trafford Centre. We needed a partner who could help bring the world of online and offline retail together.”

Gordon McKinnon, Regional Centre Director

WIG ticked this box by providing a single solution and comprehensive mobile coverage on a multi-carrier, multi-technology basis across our shopping centre. Our customers can now stay more connected while visiting The Trafford Centre.”

Gordon McKinnon, Regional Centre Director

The Trafford Centre, situated west of Manchester, is the amongst the largest shopping venues in the UK and hosts an average of 35 million visitors a year.  The centre extends to over 1.8 million square feet of prime retail space, accommodating top high street brands as well as Europe’s largest food court and other leisure facilities.   

Enabling marquee retail venues such as The Trafford Centre to enhance their visitors’ experience requires excellent connectivity. Engaging visitors and bringing the online and offline retail experience together means that high quality, reliable mobile services are now considered mission critical.

The Trafford Centre selected WIG – the UK’s most experienced provider of neutral host mobile infrastructure solutions to the retail sector –   to design and deliver a single network that could support all mobile operators.  WIG completed the project without any disruption on the centre or its tenants with all key construction activity taking place overnight.  The network design was sympathetic to the building’s architecture and when activated, enabled The Trafford Centre to boast the best mobile signal of any shopping mall in the UK.